Social Media Marketing
Social media marketing is a form of using social networks, online communities, blogs, or any other collaborative Internet form of media for marketing services. Common social media marketing tools include Twitter, Facebook, LinkedIn and YouTube.
Since the social web allows you to interact with others, create and promote content that can get links and viral attraction, you can engage with anyone and increase awareness, loyalty and trust in your brand.
Social media marketing has three important aspects:
- Creating a 'buzz' or news worthy event, video or tweet that attracts attention, and become viral in nature. This is what makes social media marketing work; it replicates a message not through purchase of an ad, but through user to user contact.
- Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. For example, a fan page in Twitter or Facebook.
- It is conversational. Social media marketing is not fully controlled by the company, it allows for user participation and dialogue. You engage with customers and you need to allow time to interact.
Many organisations understand the need to be involved in social media marketing, however many of these companies are confused about how best to go about this.
Social Media Advertising
Social Media Advertising, such as Facebook and Twitter, is also a great way to get your brand in front of targeted customers. I can set up, design and manage the ads to give your business maximum impact across social media platforms.