Email Marketing Campaigns
Email marketing is an extremely cost effective method of communication, and used correctly can deliver excellent results. Regular newsletters can build relationships while one-off promotions provide quick tactical wins.
To be successful every campaign must have a unique reason for its creation, be targeted to the user and customised so it is of interest.
I work with you to understand your objectives and your customers and then plan the content and design.
Once the design is agreed, we’ll build the HTML email ready for you to approve, ensuring it works across all popular email clients including for example, Outlook, Gmail, Hotmail, and Yahoo!, so that it is optimised for maximum deliverability.
I then manage the process of sending the message to your distribution list via our broadcast system, ensuring unsubscribes are recorded.
A key advantage of this system is the highly detailed reporting tool allowing you to understand the performance of the email, such as the total number of emails delivered, opened emails, total click throughs. Such detailed reporting allows for accurate segmentation of recipients and highlighting improvements for the next broadcast.
I can either manage the end to end process, or produce a template so you have complete control to manage and send emails yourself through our broadcast system. Either way, contacting your customers and prospects through email is extremely cost effective and depending on your requirements you can send emails from as little as 5p per recipient.